How to use Twitter for the benefit of business

Share your experience to gain credibility

• Help others
• Share tips in your field of activity
• Share pictures of conferences, business trips, products and everything related to the case.
• Publish extracts from conferences and other events.
• Publish news related to your interests by commenting on them.
• Share links to articles, but do not forget to provide them with a description of why they should be opened,

Grow your network

• Ask about the places where you are going – so you will have the opportunity to meet, meet, and maybe do business in other cities.
• Don't lose touch with people from other social networks.
• Join groups dedicated to your industry and career (for example, on websites www.twibes.com and www.wefollow.com ).
• Redirect your messages to other networks using FriendFeed. But think about this step so as not to flood your contacts with unnecessary messages.
• Combine your platforms: when answering a question, answer briefly on Twitter, and give a link to a detailed answer located on your other resource.
• Participate in Twitter chats related to your business, industry, career. Given the large number of possible messages in chat rooms, it is recommended to create a separate account for them.
• Use messages, profile and friends list in order to understand who is in front of you, this will help avoid disappointment in person and save you time.
• Research trends and use them. You can do this using Twitter search.
• Search for new clients and new jobs via Twitter. But be careful: not every user tolerates explicit advertising.
• Keep in touch with colleagues and friends. You never know when they'll come in handy.
• Get recommendations and give them. Share with someone you value.
• Ask questions.
• Answer the questions.
• Use the search to find topics, keywords and «places ». To refine the search, use hashtags and user names.
• Post entries regularly throughout the day, and don't shoot in batches.
• Look for suppliers and contractors.

Marketing

• If your site doesn't work for some reason, or there are other technical problems, use Twitter to publish information.
• Look for experts and invite them to write on your blog or speak at a conference.
• Look for sponsors for your projects.
• Arrange a contest on Twitter: it can spread like fire on dry grass.
• Use additional applications (for example, www.clickablenow.com and www.twittercustomizer.com ) to improve your account.
• Track mentions of you or your brand.
• Respond to posts about you or your brand.
• Use links to your resources wisely, trying not to be intrusive and straightforward.
• Get information by creating polls and voting.
• Share the results of such studies.
• Indicate your twitter ID on all advertising and informational materials without exception, including the signature in the electric mail.
• Sometimes write about what you are doing. This will give information about how you work.
• Try to start a relationship and not sell something to strangers.
• Write honest and useful recommendations to your friends on resources like Mr. Tweet.
• Give us links to your presentations and videos.
• Don't forget to remind you that you are performing somewhere.
• Let us know about the company's news by giving a brief description and a link.
• Publish information about promotions and discounts.
• Inform about the vacancies that have appeared.

Do good and have fun

• Share information useful for clients and employers – cultivate your reputation.
• Be correct even when you have a completely different opinion.
• Save thank you templates for re-tweets and subscriptions for use in direct messages.
• Use Twitter more often to hone your ability to write briefly but accurately.
• Do not forget to laugh and have fun, as it awakens your imagination, which is also necessary for work.
• Publish your goals to make it harder to abandon them.
• Start the day with Twitter, it invigorates some better than a cup of coffee.

And finally, for beginners

• Read the Twitter 101 Guide, and other articles about Twitter.
• Don't forget to add keywords to your profile, but don't be too serious.
• Don't forget to replace the avatar. For a personal record, your photo is best suited, you won't believe it, —.
• Subscribe to recognized experts, companies and competitors.
• Limit automatic actions: they are usually too rude and even harmful.
• Think about the quality, not the number of records.
• Be natural and real, just be yourself.
• Make a cocktail of different posts, including your own, links to others, re-tweets and @replies.
• Don't panic from the abundance of contacts – organize them into groups using applications such as Tweetdeck and Seesmic.

62 Ways to Use Twitter for Business [ Meryl Evans ]