Microsoft is considering a model for providing free access to the Xbox Game Pass service on consoles and PCs. writes about this Xbox Game Pass for free? Microsoft is experimenting with ad views for access to hundreds of Xbox games / Windows Central the Windows Central edition with reference to the closed comments of the financial director of the gaming division of the corporation Tim Stewart.
According to him, such a strategy is relevant in Africa and Southeast Asia, as well as India. The popularity of game consoles in these regions is still at a low level, so the company plans to entice gamers with a special tariff: two hours of access to the catalog in return for 30 seconds of watching ads.
In Africa, 50% of the population is aged 23 and under, with a growing base of disposable income, all with mobile phones. So we can use our new business model and reach millions of new users in this way.
Earlier, the insider Title_OS also reported that Microsoft is testing a free gaming service (his post in X has already been deleted). Windows Central recalls that the company recently even conducted surveys among the audience on this topic. Apparently, access to the Xbox Game Pass catalog in exchange for watching ads is really only a matter of time. The only mystery remains the format and prevalence of this model in the world.