In the past 2023, Russians most often downloaded VPN services from the Google Play and App Store. However, the Wildberries marketplace topped the top of the most popular apps. It follows The Wildberries application became the most downloaded in Russia in 2023 from the data of an international research company data.ai and the Sensor Tower analytical platform.
The category of VPN services has become the most popular in Russia — they were downloaded more than 160 million times in a year, which is 3% more than in 2022. Among the leaders in the number of downloads are Planet VPN, Stolitomson VPN and VPN Master.
If we estimate the number of new downloads of specific applications, rather than categories, then the top 5 looks different:
Among other popular application categories, analysts also highlighted financial services (134 million downloads), messengers (86.7 million), online cinemas (71 million) and music services (68.9 million).
In total, users from Russia downloaded applications about 5.6 billion times (gaming and non-gaming) over the year. This is about 1% more than a year earlier, and still the sixth result worldwide. The top three are China, India and the USA.
