Last November, a video was uploaded to TikTok @danimarielettering / TikTok , where a girl shows her burned-out car with a Stanley thermos flask inside. He not only survived the fire, but also kept the ice inside.
In a matter of days, the video went viral and became an excellent advertisement for Stanley. In the comments, users asked brand representatives to reward the girl for this incomparable advertisement — and the company did not take long to wait.
I've seen a lot of comments that we should send you some Stanleys. Well, we'll send it. But there is one more thing. We've never done this before and probably never will do it again, but we'd like to replace your car.
It is noteworthy that the Stanley company, founded in 1913 by William Stanley Jr., in its first advertisement said What is behind the TikTok thirst for Stanley water cups? / BBC that their thermoses "can't break!". This statement was successfully verified 110 years later.
Now the video with the burned-out car has more than 95 million views, and Stanley thermoses have become incredibly popular in the United States. They are literally being swept off the shelves, especially the limited edition versions with unusual design. These "non-watering mugs for adults," as they were called Stanley cups took the world by storm. Then the backlash began / The Guardian in The Guardian, they have become a real fashion attribute — and all thanks to TikTok.
It is the thermal mugs with the Adventure Quencher Travel Tumbler handle, like the heroine of the video, and the updated version of the Quencher H2.0 Flowstate Tumbler that are in particular demand.
Additional accessories are already being produced for these models, for example, belt cases or small Velcro bags that allow you to carry additional items along with a thermos flask.
Several months have passed since the video was posted, and the demand for Stanley is still high. You can also buy thermoses of this brand in Russia, but so far the marketplaces are mostly classic models.
For example: a small thermos for 0.47 liters, keeping the temperature up to 15 hours, or a similar thermos for food for 0.7 liters. If you need something more serious - Stanley Classic Easy-Pour for 1.9 liters.
Stanley thermal mugs from TikTok can be found in foreign online stores or on AliExpress. However, in the latter case there is a risk of getting a fake, albeit of good quality.
We found the Quencher H2.0 Flowstate Tumbler option with the most positive reviews — for 2,447 rubles. A similar lot from another seller is for 2,666 rubles.
