By the end of 2023, tablet sales in Russia increased for the first time in three years — by 32% in units and by 30% in money. writes about this with reference to market participants Russians have deployed tablets / Kommersant Kommersant.
In quantitative terms, Huawei has become the leader with a market share of 16%. Samsung (13%) and Xiaomi (11%) are next. In terms of money, Apple holds the first place (28%), followed by Samsung (17%) and Huawei (15%). The Chinese company Realme, which sells more and more tablet PCs, has also significantly strengthened its position.
The largest increase in money is observed in the segment of inexpensive devices worth up to 10 thousand rubles. This trend is associated with an increase in the functionality of tablets, an improvement in the purchasing power of citizens and an increase in the price of related categories of electronics, such as laptops.
At the same time, the increase in demand in Russia runs counter to the global trend. "Globally, the tablet market is shrinking because it is losing out to smartphones with a large display—" said Artur Makhlaiuk, an analyst at Fplus.
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