As the presentation below says: «I've never met Steve Jobs and he has no idea who I am, but I spent a lot of time with him and he changed my way of life and work». You may not like this person and his company, but it is useless to argue with the fact that he lived and continues to live as he pleases. He changes everything he looks at, and here are the rules that we can learn from him...
The slides are translated into Russian below.
These rules are briefly:
1. Follow the call of your heart
Your work takes up a lot of time and the only way to stay satisfied is to do what you really like. You have to love your job. If you haven't found such a job yet, don't stop looking. Don't give up.
2. Change the space around you
I'm not happy about the idea of being the richest person in the cemetery. Going to bed with the thought that we have done something amazing - that's what pleases!
3. Think differently
New ideas don't come from sitting still. Talk to people, observe the world, get out of the office cage, ask questions and try.
4. Sell dreams, not products
Your consumers dream of a better and happier life. Enrich their lives.
5. Create products as for yourself
When we designed the Mac, we didn't make it for someone abstract. We made it for ourselves. We wanted to become that group of people who would judge what is good and what is bad. We didn't do any marketing research. We wanted to do the perfect thing.
6. Don't be afraid to say «no»!
Say «no» to focus on the most important things.
7. Don't complicate it
It was one of my mantras – focus and simplicity. Simplicity can be more complex than complexity – it takes a lot of work for consciousness to produce simple things. But it's worth it. Having reached the victorious end, you will be able to move mountains.
8. Strive for the perfect
Be the benchmark of quality.
9. Break the rules
Those who see things differently are not happy with the established rules. Only those who think they can change the world do it!
10. You only live once
«If today was my last day in my life, would I regret what I did?» And if for several days in a row I answer myself «Yes», then I definitely need to change something urgently.
