Guy Kawasaki is widely known in the business community as an author of books and an amazing speaker who often talks in his books and speeches about his time at Apple (he was one of the first employees of the company, was responsible for marketing the Macintosh in 1984 and is considered an Apple evangelist). "Times" because Guy always jokes that he is one of the few people who worked for Jobs twice and survived. The day after Steve's death, Guy was supposed to speak at the Silicon Valley Summit on the topic of customer acquisition, but at the last moment he changed it to "12 lessons of entrepreneurship that I learned from Steve Jobs." The video of this speech and excerpts from it can be found below.
Kawasaki's performance is very interesting, but if you don't speak English or don't have time to watch, here are all the key points Guy is talking about.
- All experts are useless.
- Consumers don't know what they want until they get it.
- The most difficult tasks give the best result.
- Design solves everything.
- Use large graphics and large fonts in your presentations.
- Don't be afraid of change. They are better than monotony.
- "Works" or "does not work" — only this matters.
- "Cost" and "price" are different things.
- Always hire only the best specialists.
- Be an example for your employees.
- Do not delay the release of new products, otherwise competitors will occupy your niche.
- Sometimes you need to believe in a product even before it is created, otherwise it will never appear.
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