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About Everything Wiki » Business » 7 non-obvious Reasons to Open an Ozon Pick-up Point

7 non-obvious Reasons to Open an Ozon Pick-up Point

16 Jan 2024, 00:00, parser
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1. Become a partner of a major brand

Ozon is one of the largest marketplaces Rating of the TOP 100 largest Russian online stores / Data Insight in Russia. It is not difficult to become his partner, that is, the owner of the PVZ. You can go from an idea to an opening in just two weeks. It is enough to perform five actions.

  1. Register an individual entrepreneur or a legal entity. If you already have this status, check the OKVED — 47.91 is required.
  2. Find a suitable location for the PVZ. To make it easier for future partners, Ozon has made an interactive map. It highlights both the already open pick—up points and the guaranteed income zones - the most frequently traversed places. The latter are decorated in the form of multicolored honeycombs: their shade indicates the number of potential customers. For example, green is a densely populated area, and orange is less popular with citizens.
  3. Rent or buy a room. The area of the PVZ in Moscow within the Central Ring Road should start from 30 m2, in another city — from 25 m2, in a small town, village or village — from 20 m2.
  4. Conclude an agency agreement. You can get acquainted with the conditions in advance on the Ozon website. And you won't have to go anywhere to sign the papers, everything will be done online.
  5. Make repairs. Plus, buy a rack for orders and a table for delivery.

2. Start a business without getting into debt

Illustration: Ozon / Olga Revenkova / Lifehacker

The owners of the Ozon PVZ operate under a franchise. At the same time, the marketplace does not require partners to pay any contributions. On the contrary, within six months Ozon will support you financially: it will give up to three million rubles (up to 500,000 per month) for the development of the point in the first six months. The specific amount depends on the location in which the PVZ is located: you can check the conditions on the same interactive map.

Important: in order to maintain support for six months, it is necessary to achieve a minimum turnover during the first three months. Its size is also indicated in the conditions on the map.

Of course, you will have to spend money at the start, but only on renting or buying a room and its cosmetic repairs. 200 thousand rubles may be enough for these tasks. By the way, if you live in a small town or village, the replacement of wall coverings and lighting can be postponed — Ozon gives Ozon encourages the opening of pick-up points in small towns and villages / Ozon a six-month delay in beauty treatment in the PVZ. By this time, you will probably be able to save up money for paint and plaster.

And if after some time you want to close the point, you will not need to pay any fines. But if this happens in the first nine months, you will need to return the amount that Ozon gave out for development.

Open the PVZ

3. Save on advertising and analytics

Ozon helps business partners not only financially. Our specialists will train you and your staff to work with orders and refunds for free. For urgent advice, you can contact the territorial managers — they are always in touch. Plus, every month, the marketplace analysts will send a summary with the statistics of your point and the prescribed growth points.

You won't need to put up flyers or buy ads in local media either. Ozon itself will send push notifications or SMS messages to customers who live near the PVZ, add your item to popular online maps and even place advertising banners. Everything is free.

4. You will become the most respected person in the area

Illustration: Ozon / Olga Revenkova / Lifehacker

Ozon has almost 40 million active customers — your neighbors will surely be among them. And if you open a pick-up point near your house, they will be grateful to you. Because PVZ is a favorite way to receive goods from buyers of the marketplace: 8 out of 10 parcels Ozon are picked up there. Moreover, the pick—up point can also be used to process orders from other logistics companies (the main thing is not to place their logos in the PVZ), but also as a courier delivery center and a point for issuing express orders from Ozon fresh. All this will not only make life easier for your neighbors, but also help you increase your monthly income.

It is possible to increase earnings in other ways. Let's say that by sorting orders for Ozon terminals, you will receive additional income in the amount of 2.5% of turnover. And if you perform the tasks of Ozon Bank — confirm the identity of customers and issue plastic Ozon Cards, then another 100 rubles for each operation.

5. Get cool blue and pink stickers

And banners, signs, plaques, curtains for fitting rooms and other decor necessary for the design of the item. Ozon also provides these materials to partners for free. They will not only solve the problem with the interior of the PVZ, but also attract the attention of passers—by - they will make additional advertising for you.

Learn more

6. Finally, you will find a use for grandpa's garage

There are two types of Ozon PVZ: a point in a city or in a village. For the former, an important requirement is to open a point near places of attraction for people, such as residential complexes, shopping malls or schools. But there is no such condition for branches in small settlements. You can literally place a PVZ in the garage or even at home! And no rent. It is only necessary that the area of the room should be from 20 square meters and there should be a place for issuing orders. is valid for such items Ozon will develop pick-up points in villages and small towns with the help of entrepreneurs /Ozon special schedule: five days a week with work starting at 10 a.m.

There is no need to be afraid that the neighbors will steal the idea and open the PVZ in a minute's walk from you. There are "Security zones" on the interactive Ozon map — territories where the pick-up point is already located. They are highlighted in pink: it is impossible to open new PVZ in these places.

7. You will feel like Santa Claus

In November and December, the flow of orders for Ozon increases: people are looking for gifts, holiday decor and outfits, and the marketplace itself launches promotions. By the way, during the sales period, is issued on the site Ozon / inplace 18,000 orders per minute. The owner of the PVZ at this time of the year turns into a real Santa Claus and, together with the elves, helps customers receive and give pleasant gifts. This magic will last not only in November and December: gifts are bought on Ozon all the time — on average, one user makes 15 orders per year.

By the way, it is not necessary to stop at one PVZ. You can launch an entire network in your city, village, village, or even settle in neighboring settlements — hire employees and monitor progress through your smartphone. And if you have your own brand or offline store, you can really connect sales on Ozon to the franchise.

Become the owner of a PVZ

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