This is the right to conduct business on behalf of a company and use its technologies. There are always two actors here: franchisee — the buyer of the franchise and brand franchisor — its seller. The format is good because it does not require a lot of experience from the entrepreneur: the franchisee receives a business plan, advertising strategy and other commercial developments of the selected company.
Today in Russia there are Russian franchising 2023: statistics from franshiza.ru more than 3 thousand different franchises. The online trade sector looks interesting for novice businessmen: the number of online orders increased last year Marketing research E-commerce in Russia 2022 / Data Insight by 65%, and the market volume in rubles increased by 38%. Analysts assume Marketing research E-commerce in Russia 2022 / Data Insight that growth will continue. The main players here are marketplaces. Their share in 2023 will have Marketing research E-commerce in Russia 2022 / Data Insight more than half of online sales.
I want a franchise business
Ozon offers up to 350,000 rubles per month for business development to novice franchisees. The amount of payments depends on the location of the pick-up point. You can estimate the exact amount on the card. Let's say you want to open a point in Serpukhov on Karl Marx Street. Then you can receive about 175 000 rubles a month.
The money will be received immediately after the start of the point. And on the third month, Ozon will check whether you have reached the minimum turnover — it is also specified in the conditions. If you manage to earn the required amount, financial support will remain for several more months.
As soon as you open a point, Ozon will add it to the list of delivery points on the website and in the app. The mark will appear on Yandex, Google and 2GIS maps. The company will provide a signboard, a uniform for employees and useful little things — from pens to advertising posters. And every month you will receive analytics and tips on the development of the project.
Ozon has territorial managers in each region. These employees teach newcomers to work with orders and refunds, advise franchisees on all controversial issues. In addition, you can follow the news of the marketplace in the telegram channel for business "Ozon and partners: live news".
Become an Ozon partner
It may take only two weeks from the decision to become an entrepreneur to the opening of a point. To do this, you need:
The marketplace has a service "Virtual assistant". This is a ready-made step-by-step instruction that helps the franchisee to launch a point and take into account all the nuances. For example, an assistant will tell you that you should first pick up a room of 25 m2 in a busy place. Suitable options in residential areas, near shopping centers or near kindergartens.
Franchisees have several opportunities to get more money. For example, to participate in the partner delivery program, which helps sellers from China, Turkey, India and the UAE to send orders to Russia. The marketplace accompanies the parcel at all stages: from the transfer of the goods to the carrier to delivery to the Ozon point. And the task of the point's employees is to give the item to the buyer. In addition, you can accept orders from Boxberry, SDEC and other courier services.
Another option is to serve Ozon Bank's customers. For example, give them Ozon Cards to pay for purchases on the marketplace and in stores. You can find out about all the ways to earn additional income from a regional manager.
It is easier to start in a small town than in a city. For example, if no more than 2,200 people live there, then there is no need to comply with the requirements for the location of the future point. You can open a pick-up point even in a rural store or in a private house. Of the equipment, only a computer and a barcode scanner will be needed. Orders will be delivered by the marketplace courier, and you will only have to give out parcels to customers and mark them in the application.
Ozon is the most recognizable Ozon / Inplace e-commerce is a brand and one of the largest Data Insight: top 100 largest Russian online stores / Retail.ru online stores in Russia. The marketplace launched points of delivery of orders for the franchise in 2020, and after a couple of years it became the most popular Ozon has become the most popular franchise in Russia / Forbes from entrepreneurs. Only from January to September 2022, more than 2,000 partner outlets opened under the brand's banner. The choice of businessmen can be understood. People are more willing to buy from a well-known company, which means that investments will pay off faster.
By the way, about finances. Franchisees receive income every month. Payment depends on the number of orders issued and the tariff. For example, working in the city, for each product up to 5,000 rubles in the order, the owner of the point receives 5% of its price. And if the product costs more, Ozon will charge a fixed 250 rubles for it. The conditions for the village are slightly different: the franchisee receives 2.7% of the cost of each product up to 9,000 rubles or 250 rubles for more expensive items.
To start your own business, it will take your desire and a little effort. Ozon will take care of the rest. They will tell you how to choose a room and make repairs, train employees and advise a new point to buyers. And the marketplace team will always be in touch to help the delivery point pay off as quickly as possible.
Open the pick-up point