Over the past few years, Instagram* has become the most famous visual social network in the world. In Russia, every tenth person uses the application, updating the feed on average 15 times a day. Such engagement is an ideal condition for advertising.

Instead of banners outside the window and ads on TV, a person can be shown an image on Instagram* so that they click on it and then buy what is depicted on it.

You can earn money on subscribers only because you post interesting photos. The main thing is to design the profile beautifully and promote it. This is used by companies, bloggers, and generally everyone who creates something.

How to attract subscribers

The person who sees your account or photo in the feed has a few seconds to decide whether to subscribe to the profile or not. Therefore, make it noticeable and interesting.

Upload high-quality photos. Instagram* is a visual social network, so the profile should be beautiful and the pictures should be cool.
Invite a professional photographer. He can take a picture of the cake so that he wants to eat it, which means he can order it from you.
Write interestingly. A photo is only half the battle, and the caption under it is also important. Try to write smoothly and without mistakes, tell stories, but do not make the signature too long, otherwise almost no one will finish reading it.
Maintain the style and color scheme. This way the account will look more attractive and neat and will be more likely to attract new subscribers.
Invest. Before you get a return on a page, you need to invest in it. Let's advertise, organize contests and marathons, and collaborate with top bloggers.

A good way to draw attention to your account is to post photos in the form of a banner (mosaic). Famous brands have armed themselves with this technique. This makes the page more interesting to look at, but at the same time it remains designed in the same style.

Banners on Instagram* are published by artists and photographers, manufacturers of cosmetics and perfumes, fashion brands. Here are a couple more examples:

With the help of a mosaic, you can announce the release of a new product or a long-awaited promotion, and focus on details. The banner catches the attention of a potential subscriber: I want to look at the photo better and at least look through the profile again.

How to make a banner for Instagram*

You can cut a photo into several squares using desktop photo editors, but it's long and inconvenient. In addition, not everyone has the necessary program on their computer. It is more convenient to make a banner in a mobile application. Simple and good — UCROP.

Download QR-Code

UCROP - grids on instagram

Developer: UNOPRODUCTION OU

Price: For free

You don't need any special skills to make a banner. Upload an image, choose how many parts to cut it into, and get a ready-made collage.

The trick of the app is that it simulates your Instagram account*. You can see how the collage will look among the available publications, and if necessary, you can swap the photos so that the banner fits into the overall concept of the profile and looks organic.

Check the combination of images. You can also use UCROP for this. Upload the photos you want to post on Instagram* to the app and see if they fit together. No, you switch places, choosing the best option.
Sign each part of the collage. When you have created a banner and decided on the order of publication of individual photos, upload them to your profile. You can create a caption for the photo and print it in the application, and paste it from the clipboard when downloading.
Don't be afraid to get confused when posting pictures. UCROP darkens the published images — so you won't make a mistake and re-upload the image. This is especially convenient if the collage is large and consists of 9 or 12 parts.
Upload to multiple accounts. This is another feature of UCROP: you can use it to upload the same collage to several accounts (those who are engaged in advertising will understand how convenient it is). All photo captions are saved in the app, so if you upload an image to multiple profiles, you don't have to re-sign the image every time.

The app is paid and available for iOS. It costs $ 1, all functions are available at once when buying, you do not need to pay extra. If you buy it, you can give access to the app to your friends (up to 6 people).

Download the app

Instagram Facebook and social networks owned by Meta Platforms Inc. are prohibited in the territory of the Russian Federation.

*Activity of Meta Platforms Inc. and its social networks Facebook and Instagram is prohibited in the territory of the Russian Federation.