Now almost everyone has their own personal blog in which they express their thoughts and vision of life in general. In a personal blog, you don't really care how many people read it and who all these people are (regular readers or just a random passerby). But if you are blogging with a specific purpose, these issues come to the fore. Because it depends on your success and recognition as a person (if you sell yourself), or the success of your business (or the company you work for). At the same time, it is not necessary to be a journalist or a writer. Blogs have become a mass phenomenon, which means that the evaluation criteria have blurred.
In order for your blog to become successful, recognizable, profitable, in general, correct in all respects, you need to understand who your ideal reader is. You should draw a portrait of him (who he is, what he does, what fascinates him, etc.) and try to stick to the right direction to achieve your goals.
After all, in order to sell, you need to catch a living. Make sure that reading your news over a morning cup of coffee for these people has become a mandatory ritual, without which the feeling of the past day would be incomplete. It is for this purpose that the image of the ideal reader is created.
The author of the blog on how to write correctly, the writer Marya, continues to share her experience. I hope that these four tips will help you work miracles and ignite other people's hearts.
Articles are always written with a specific purpose. Anyway, if this is a thematic blog, you help your readers find answers to their questions. If you can imagine your reader — his thoughts, his problems, you can write a really good article and thus help to sort out the problem.
Writing just so that the day is not missed — an empty lesson. Each of your posts should contain useful information that can help you find answers to your readers' questions.
Try to make sure that you always have a stock of topics in case not a single worthy thought comes to mind.
While creating this profile, you may come up with a new business idea that was seemingly so obvious and lay right in front of your nose, but you didn't notice it.
For example, you want to write an e-book. You may decide to distribute one copy to your readers for free as a bonus and thus be able to test the ground and check the interest in your book.
Before creating the image of the ideal reader, you could think that everyone around you was doing nothing but blogging and publishing books. Who will need another book from another would-be writer?
But after determining the image of your ideal reader, we will understand exactly what should be in this book. Your first book doesn't have to be a perfect document. You can state one main idea that your subscribers really care about and that can help them solve their problems.
Plus, this portrait can help you find options for monetizing your blog in terms of helping your readers solve their problems.
Somewhere in the middle of your journey, you may have a feeling that you are doing something wrong. Don't worry, you're not alone! Everyone in life has moments when you start to get tired and doubt your plans. And there are also doubts about their abilities and ability to adhere to the previously planned path.
If you feel that your feelings have cooled down and writing is becoming more difficult, you may need to take a short break. Or what you write is not so inspiring and exciting for both you and your readers.
Think about what might interest and inspire your ideal reader. This will help you publish only high-quality, interesting and useful material.
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At least occasionally remind your readers that there is a person behind the published articles — an individual. Communicate with them, respond to comments, maintain a dialogue. Bringing humanity to the blog and communicating with readers increases their loyalty to you as a person and as an author. They're starting to trust you. And trust means a lot.
It's actually very simple. Imagine a person whom you would like to interest and involve in reading your blog. Try to be as specific as possible when drawing up a psychological portrait.
At first it may not seem as simple as it seems. But if you get involved in the process, you can discover a lot of interesting and new things.
The image of your ideal reader should contain the following information:
Demographic information: age, gender, interests, etc. This will help you tune in with your audience.
A list of their problems and desires. What prevents them from sleeping at night?
The reasons why they visit your blog. Why are they reading you?
Their level of knowledge.
Their goals and dreams.
You can create more than one image. But it would be more effective to focus on one collective image that contains all the necessary information. The resulting psychological portrait can be surprisingly similar to you. But in no case do not let him be your clone — it will lead you to a dead end.
Your readers may be very similar to you, you may have common goals and dreams, or similar problems. But in everything else you can be radically different and, accordingly, their reaction can be quite unexpected, and sometimes negative.
Have you ever wondered who you're writing for? Who are your readers? What are their problems, goals and dreams?
Try to make a collective image of your readers and, perhaps, you will discover a lot of new, interesting, unexpected and even a little frightening ;)
