How to write briefly, but accurately

1. Write naturally

No, not the way you say. Different parts of the brain are responsible for writing and speaking. Just don't be too smart and avoid jargon.

2. Plan

You must be clear about what follows, otherwise the reader will not master your text to the end.

3. Use active and strong words

Use verbs that convey action, movement, and purpose. Avoid passive verbs and those that simply convey facts. Compare: "Our company is a leading manufacturer…" and "Our company is a leader in production…"

4. Avoid adverbs

If you already use strong verbs, there is simply no need to modify them. Adverbs should be used with great care. It is better to choose a more precise verb.

5. Be for or against

Your text will not become strong unless you accept someone's position and support it. Otherwise, your work will almost certainly be boring and watery.

6. Delete all "it seems to me" and "in my opinion"

There is no need to convince the reader with your thoughts and feelings. Convince with facts.

7. Write for a person

Don't write for everyone at all. Choose a specific person, even if invented, and tell the story to him.

8. Add yourself

Try to create a sense of your presence in the text for the reader, do not get rid of it.

9. Don't get smart

Do not use a pun, because only a few percent of readers will understand and admire it, 50% will not notice, and 48% will get confused. Be simpler.

10. Cut

The title and the introductory part should immediately interest the reader. Treat them more carefully.

11. Use generalizing sentences

Each paragraph at the beginning, in the middle or at the end must contain a sentence summarizing the meaning of the entire paragraph.

12. Add conclusions

Often a good beginning and continuation suffers due to the fact that no conclusions are drawn in the conclusion. The last thing the reader will remember will be the ending of the text.

13. Get a reader you believe

Familiarize someone whose taste you trust with the text before publishing. Make sure that he understands everything and take into account his comments.

14. Let the text cool down

After finishing the work, put the text aside for a while to eliminate the effect of blurred vision.

15. Cut, cut, cut

In addition to the recognized masterpieces of famous authors, there are no texts that would not benefit from shortening the length.

Rewrite it. You will break all these rules in the first draft. Rewrite, cut and rewrite to get a concise but accurate and understandable text.