Make a newsletter at a time when customers are thinking about purchases. For example, if you sell products for children, you can send messages in the morning. Mothers on maternity leave are just planning a day, and they will be interested to learn about new promotions. Restaurants and cafes can remind you of themselves before dinner or in the middle of the day — this is the right time to talk about cool business lunches.
In order not to have to wait long for a response from customers, report burning promotions during the period of active spending. For example, do this in the middle or end of the month, when people receive a salary or advance payment and begin to make plans for immediate expenses. And the mailing list with the offer of expensive goods or services can not be tied to the salary schedule — many people need time to think about a large purchase.
Regular customers should be reminded periodically that they have not been with you for a long time. For example, if a person has already visited your barbershop, after a month you can offer him to update his haircut.
If you randomly bombard customers with monotonous messages, it will only annoy them. It is better to choose one day of the week when you will send messages, and try to stick to this plan.
The ideal schedule can be chosen empirically. Mark links in messages with utm tags and analyze when the newsletter gives the most traffic to the site. If you don't have time for testing, focus on the product or service you are promoting. For example, a medical center or a bank may choose to send a newsletter on Tuesday or Wednesday, when people are set for a working week. And the advertising of entertainment events can be postponed to Thursday or Friday — many people are planning a weekend at this time.
Sudden SMS messages in the middle of the night are not the best way to win customer loyalty. Send messages during the daytime so as not to cause negativity among people who get up late or go to bed early. And be sure to take into account the time difference if you are preparing a newsletter across the country.
With the service "SMS‑Target" from Tele2, you don't have to worry that messages will disturb customers at night. The platform assumes sending SMS only from 9:00 to 20:00. You will be able to launch the newsletter in three steps: select the appropriate recipients, send messages to the base of Tele2 subscribers or other operators and collect feedback. The additional tool "Individual Signals" will help you collect the contacts of Tele2 customers who were interested in your competitors' offers. This means that you will have the opportunity to send SMS to potential buyers.
The newsletter is easy to set up for 40 different interests in eight categories. Among them, for example, fashion, sports, travel and cars. This approach will allow you to tell people about promotions and offers to people who really need it. In addition, when selecting recipients, you can indicate their gender, age and income, as well as specify the geographical areas where messages will be delivered. The service makes it possible to calculate the mailing budget in advance, and unused SMS messages can be easily transferred to the next month.
